Make sure you're not Mullet Marketing

Rain showers this evening with clearing overnight. Low 57F. Winds W at 5 to 10 mph.

I wrote about Mullet Marketing about a year ago, and if you’re guilty of it, you’re depriving your most engaged fans of your best work.

Let me explain.

The mullet can be described as “business up front, party in the back.”

PARTY IN THE BACK: This is most everyone’s social media feed, where you see live photos from events, gallery openings, and shows. Also, photos of dogs, record shops, and your workspace. It’s videos, 300-word captions, and where we voice support for various organizations and causes.

BUSINESS UP FRONT: This is most everyone’s email list, where we get static images of products, mock ups, poster art with teeny tiny text, details, facts, locations, prices, deals, and colorful buttons labeled BUY NOW or SHOP HERE.

This is why we cringe when our favorite artists say, “Sign up for updates,” or “Join my newsletter!”

We’ve all signed up for enough newsletters to know that most of them suck.

So here’s an idea - make a newsletter that doesn’t suck.

Wild concept, I know.

You wouldn’t share a stock photo on social media, so why use one in your newsletter? Re-use the photos you’ve already put on socials!

And what is the best part about writing a paragraph about your latest project in a newsletter? More than 10% of your audience will actually read it!

You gain a certain amount of energy when you know your creative output is actually being seen, and that energy is exactly what you need to continue producing your best work.

P.S. I recently spoke about Mullet Marketing and more with

Scott Perry

- start with this 2-minute clip “about getting together with people and just like talking,” and if you want more there’s the full 30-minute video here.

I’m Seth Werkheiser, and this newsletter grew from 1,535 subscribers to 1,908 today (+373) without posting anything on social media.

Curious to know how I make all this work without social media? Check out my About page to see how I can be of service.