ARE YOU MULLET MARKETING?

Business in the front, party in the back

I’ve heard the mullet described as, “business in the front, party in the back.”

Usually, an artist’s social media feeds is the party.

Loose and free, filled with witty rants, spontaneous photos, and lengthy captions.

The likes pour in, the replies, the engagement.

That’s the “party in the back.”

But then you subscribe to an artist’s email newsletter and get their “email blast.”

Some images, text, a button that says “BUY NOW.”

No lively text. No attitude. No swagger.

That’s “business in the front.”

Please, go ahead and break my inbox and my heart with your sad tales from the road. I can take it.

Show up in my inbox like you do on my social media feeds.

Make me laugh with your snarky videos, and your dry humor.

Include some photos from tour, the studio, and your practice space.

Instead of giving Zuck & Musk your best material for them to monetize, pour your magic into the emails that you send to your fans.

I’m Seth Werkheiser and I want to help you reach your fans and sell stuff and make a living.