Discover more from SOCIAL MEDIA ESCAPE CLUB
How to make clicking a link a no-brainer for your fans
Make sure your audience is getting something in return for their attention
If you didn’t notice, HEAVY METAL EMAIL is now SOCIAL MEDIA ESCAPE CLUB
Had a fun Social Media Escape Club Zoom hang this week (make sure you’re subscribed so you can come to the next one).
This week I got us started riffing from Seth Godin’s recent quote, “Your (current) customers need to bring you your (new) customers.”
Through our 30 minute conversation we got on the subject of hyping new projects, and asking our fans to click to check it out, or subscribe. You know how it goes.
And well, sometimes the “check out my new thing” don’t resonate with our fans, astalks about here (listen below):
“Seth and I were in a LinkedIn class,” says Robin. “It's about providing value, right? People aren't going to do the thing that you want them to do unless they understand what they get out of it, right?
And so if it's like, “oh, I have a new Substack over here.” But it's like, why does that matter to me?
And some people have enough of a fan base that inevitably some people will follow them. Like, I've always loved whatever Seth's doing, I'll follow him till the end of… which like, I think we all will have those “true fans.”
But maybe the majority of your audience is like, well, “yeah, he's like a good guy, I really value the content that he delivers in his new newsletter here. Why would I… what is he doing with his new social network?” Right? Like, why would I follow him on TikTok? (laughter ensues)”
This is why if you need to have a plan if you’re looking to get away from social media.
Telling your social media followers to sign up for your newsletter won’t get you far.
Sure, like Robin said above, some of your true fans may subscribe, but you’ve got fans at so many levels.
Remember to ask yourself, “what’s in it for them?”
Put yourself in their shoes,
Say, “follow our adventures as we leave for tour in a month. Sign up so you don't miss a single photo of our adventures. Sign up so you, you don't miss out on all our crazy tour stories.”
There's a reason media outlets ask, “got any crazy tour stories?”
It’s because stories sell. Stories are what make movies!
If you get engagement from a certain type of photo you post on social media, tell your followers they can get more by visiting your website, and subscribing to your newsletter.
If you get great feedback from your Twitter rants, consider putting more of them into your newsletter. Ask people to subscribe so they don’t miss any.
Maybe you stream tutorials online for everyone for free. That’s awesome, but remember, you’re making money for Zuck and Musk with each on of those! Ask your fans to subscribe to your email newsletter, and then link folks to your own video stream that corporate dorks don’t get to monetize it.
A vulgar display of social media hostility
NPR left Twitter six months ago; “traffic has dropped by only a single percentage point.” Do you even know how much traffic you’re getting from X from month to month?
"You can't [post] links in-feed because it'll make Instagram about news," said Instagram head Adam Mosseri, and that adding links to posts would move the platform “meaningfully away from being a visual platform… and towards links and publishers and away from creators." Away from creators? Yeah, okay.
“Facebook copyright scam intensifies, users left stranded” - be careful out there!
I’m Seth Werkheiser.
I help artists escape social media, reach their fans directly, and make some money.
Support this holy errand and become a paid subscriber (price going up in 2024).
SOCIAL MEDIA ESCAPE CLUB is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.