TELL STORIES, NOT UPDATES
Stories (like lyrics) create connection with your fans
Below is a transcript of the video above - enjoy!
Since social media is burning to the ground, here’s a thought about getting people to sign up for your email newsletter.
Avoid using, “sign up for updates.”
Like, it's great to say “social media is a hell fire and we can't reach our fans.”
The the context of that is great, yes. But saying “sign up for updates,” I'm sorry, it’s boring as f*ck.
Think about this - if you have a tour coming up, what are you gonna post on social media?
During your tour it’ll be, “we’re gonna post, exclusive, behind the scenes photos from our tour, and the adventures driving around the country to visit all these different cities and all these places that we eat.”
Oh, wait - that sounds exciting!
Say, “follow our adventures as we leave for tour in a month. Sign up so you don't miss a single photo of our adventures. Sign up so you, you don't miss out on all our crazy tour stories.”
There's a reason media outlets ask, “got any crazy tour stories?”
It’s because stories sell. Stories are what make movies!
Tell stories, not updates.
➡️ Photographer Aundre Larrow makes a great point on a recent episode of the 100 Creatives podcast (at about the 27:08 mark): that when Clubhouse came along, it was expected we just go on there and talk and entertain. Yet another thing as creative individuals we’re expected to do, along with the 1,000 other things we’re expected to produce for all these social media platforms. Give a listen:
➡️ Twitter blocked links to Substack for a bit last week, as reported by Garbage Day:
That sure made it fun for all the creative people trying to promote their work to our fans!
➡️ Meta layoffs have meant customer service for your Facebook and Instagram accounts have gotten even more horrible.
Write me and say hi: email@example.com