TELL STORIES, NOT UPDATES
Stories (like lyrics) create connection with your fans
Since social media is burning to the ground, here’s a thought about getting people to sign up for your email newsletter.
Avoid using, “sign up for updates.”
Like, it's great to say “social media is a hell fire and we can't reach our fans.”
The the context of that is great, yes. But saying “sign up for updates,” I'm sorry, it’s boring as f*ck.
Think about this - if you have a tour coming up, what are you gonna post on social media?
During your tour it’ll be, “we’re gonna post, exclusive, behind the scenes photos from our tour, and the adventures driving around the country to visit all these different cities and all these places that we eat.”
Oh, wait - that sounds exciting!
Say that.
Say, “follow our adventures as we leave for tour in a month. Sign up so you don't miss a single photo of our adventures. Sign up so you, you don't miss out on all our crazy tour stories.”
There's a reason media outlets ask, “got any crazy tour stories?”
It’s because stories sell. Stories are what make movies!
Tell stories, not updates.
◼️ Let’s skip the Zoom call and work together via email. Send backstory and a question or two here: free-trial@socialmediaescape.club
To niche or not to niche?!
How do I write better?
Can you build an email list without social media?
Should you use Substack Notes or not?
Make videos? GO LIVE?!?!
Should I update my About page?
Go paid?
I’m tired of Mailchimp. Now what?
I basically write you a personalized newsletter, responding to your initial questions and quandaries.
If it resonates, they’ll be a payment link to book a 10 day Email Guidance package.
Try me: free-trial@socialmediaescape.club
◼️ P.S.Ditch Gmail and switch to Fastmail: get a free 30-day trial and 10% off your first year here (affiliate link).
