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There's such a world of difference between being treated like a 'customer' versus being treated like a 'person' -- and it comes across in email marketing! You can still sell/convert certain things but you have to earn that trust by seeing your email lists as people, not potential revenue. Hence, sending a "DM" instead of sending marketing upsells. Thanks for sharing!

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YES. You have to EARN it, and that takes time, effort, and energy! Like you said on our Zoom chat, there's no quick hack or button we can push for that haha

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I have dwindled my social media presence down to just X which I’ve fully automated and never open. I’ve kept it because I payed for a year of premium and I figure I might as well plug my Substack until that runs out. At which time I will delete it to.

I think it’s for more beneficial to focus all my energy on Substack.

I’m new here, so I’m curious what you’re feeling are about Substack Notes. It’s slower and more humane than twitter in my experience. It reminds me more of announcements from the Myspace days. But I’m also worried it will degrade into any other social media in time. I’ve only dabbled with it.

I just don’t allow time for feeds into my day.

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Yes, devote that energy to Substack! Your readers, your audience, your fans will reap the rewards!

I like Substack notes, and reply sometimes to people who write some fun things. Or I'll "restack" stuff from my inbox, and add some notes to it (like Twitter's retweet function). I don't use much as a way to DRIVE TRAFFIC, but as a way to find some new people to interact with, maybe find a new newsletter to read, or at least save to read later.

That said, I did have a "note" get almost 50 "likes" recently. I think that netted me 2-3 new subscribers, which is nice. BUT... I try not to plan it, or schedule it, or think I'm some masterful marketer with Notes... I use it here and there, and whatever happens, happens.

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