Discover more from SOCIAL MEDIA ESCAPE CLUB
How to never need to beg your fans for attention
Being more exciting than an online catalog is a good start
Many of us in the creative world have a choice in how we tell people about our work.
It’s not just picking which platform to use but also how much time we devote to each. Do we make videos? Static images? Long captions or short?
And now, after years (for some of us a decade or more), we’re faced with the unique challenges of using (or even supporting) the platforms that are deemed so vital to our success.
This is why I changed the name of this newsletter to Social Media Escape Club - because people are being more intentional about how they use these platforms. Some people even consider not using them (gasp), likesaid in our recent Zoom Club Meeting:
We’re not crazy for thinking there has to be a better way.
As I wrote last week, Bryan runs the As The Story Grows podcast with zero social media presence.
Softer Sounds podcast studio isn’t on social media.
I say all this as we’re barreling into the holiday season, where we’ll be drowning in marketing messages, commercials, and various media blasting in our faces.
The name of the game is interrupting everyone all the time, grabbing any bit of attention with ten thousand other bright lights and flashing messages.
BUT… in the middle of all that, it’s nice to get a call from an old friend, right?
A DM from someone you love hearing from—an email from someone you always have time for.
As artists, photographers, musicians, DJs, writers - that can be us, you know that, right?
Now, if you only show up every time you have something to sell, that’s not as endearing.
It’s hard to fall in love with mail-order catalogs.
It is far easier to have a pleasant exchange with the jovial mail-person who shows up daily with a smile and a bit of small talk.
Social media is about interruption, noise, and reaching only a fraction of your followers.
But with an easy pace of telling stories, showing up regularly, and earning the trust of your fans, you win the social media game of attention roulette by not playing.
I’m Seth Werkheiser, and Social Media Escape Club exists as a place to explore the world without making social media the centerpiece of everything.
If this work resonates with you, you can become a paid subscriber (price going up in 2024) and get access to my entire archive of posts (going back to 2021).