You can wait, or you can make your own shot
It's a lot more fun than waiting by the phone and hoping for a big break
When Roy Wood Jr. was asked if he deserved a shot at hosting the Daily Show, he said sure, but also, “make your own shot.”
Roy Wood Jr. understands how the game is played; wait to get picked, or make your own shot.
Seth Godin wrote, “reject the tyranny of being picked: pick yourself” back in 2011, and it absolutely stands the test of time:
It’s a cultural instinct to wait to get picked. To seek out the permission and authority that comes from a publisher or talk show host or even a blogger saying, “I pick you.” Once you reject that impulse and realize that no one is going to select you–that Prince Charming has chosen another house–then you can actually get to work.
Make your art, share your music, take your photos and then make your shot.
I write about newsletters - what you’re doing is probably a lot more interesting.
If no one asked you to share your 10 favorite things of the year in their publication, feature yourself on your website.
There’s no underground / alt flea market in your area? Make your own (a buddy and I are working on a pop-up flea market for musicians to unload their unused gear).
Wish you had a community of art freaks to hang out with? Start your own.
The technology is there (Zoom, Google Meet, Discord), you just need to ask some people to come hang out.
Because just posting and talking about what you do only goes so far, mostly because that’s what everyone else is doing.
We publish, post, and repost, hoping to get picked.
Pick your people, build a community, grow together.
Make your own shot.
I’m Seth Werkheiser, and I dare to dream of a world without social media.
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Yes! Self published last year because I wasn't waiting. Doing the same thing in 2024 for the same reason, only with far more knowledge and understanding of how to market myself.
This has been my mantra for many years. Not sure it’s made me any more “successful” but I’ve made great friends and feel very supported.