WOULD YOUR FANS NOTICE IF YOU STOPPED?
It's a noisy world out there - what are you adding?
Use my ideas for your band, or your next marketing meeting.
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The people you want to reach already have email addresses - they use it everyday when they order vinyl, concert tickets, and sign up for streaming music services.
Those people don’t let those emails get lost in their inbox. They are emails they seek out because they would be missed if they never showed up.
Just like your art, your products, your services - you’d be missed if you didn’t show up.
Like Seth Godin write in 2018:
You can spam people, yell a lot, interrupt our day. You can create a scene, engage in a scandal and bully others. Your brand or your personality can be the one that we'd all prefer never to hear from again soon.
You could be the one we'd miss if you were gone.
Send emails that your fans would miss if you stopped.
FOUR THE WEEKEND
Here’s four things to get done by Monday.
Post on socials asking to get people to sign up for your email list - here’s some ideas on how to do that.
Work on your email sign up landing page. You have one, right?
Buy a domain name for your website. Already have a website? UPDATE IT.
Support the unionization efforts of Bandcamp United, who are “committed to protecting the benefits we have, fixing historical disparities within and across departments, and promoting equitable conditions and economic stability for all of our colleagues.”
This Full of Hell and Primitive Man split is a collision of cosmic proportions.