THE VAULT OF SOCIAL MEDIA IS OPEN SO TAKE WHAT YOU CAN GET
Stop planning for one big heist
I have good news, and I have bad news.
The good news is the vault is open, and by vault, I mean social media.
You’re still able to link to your latest video, or a new song, or ask people to join your email list.
The bad news is that you can only swipe a few dollars at a time from the vault.
That post got 7,927 views.
Revolver has 416,600 followers.
2% of their followers saw it (and 98% didn’t).
Revolver entered the vault, and with a 2% click rate, they walked out with about 130 clicks.
At 5%, that’s 400 visits to their website.
The vault is open, so they keep posting.
Carter Vail has 211,000 followers and got 400 people to pre-save his song, which means just 0.1% of his fans pre-saved his new track.
The vault is open, so he keeps posting videos and making music.
I had about 2,600 Twitter followers at one time, and got four people total to subscribe to Social Media Escsape Club.
PERSON BY PERSON, DRIP BY DRIP
You might be interested in getting away from social media, and thinking that you can pull a lever and all your followers will magically sign up for your email list, or start visiting your site.
Linda Bloomfield moved her #OpportunityTuesday from Twitter (with 16,500 followers) to Substack in late 2022, and got 1,200 people to subscribe to her newsletter from one Tweet.
There should be studies on how well that worked. And it’s still just 7.2% of her Twitter audience.
But again, the good news is that the vault is still open.
Take what you can get.
IN CASE YOU MISSED IT:
Here are some things I wrote in recent years:
Tonight I watched a live stream as NASA aimed a spacecraft at an asteroid at 13,000mph, then I went outside and looked at Jupiter and a few of its moon with binoculars some 367 million miles away.
And you’re posting “check out our new video” without a screen shot, or crediting the director?
From WHAT ARE YOU ABOUT?
Instead of giving Zuck & Musk your best material for them to monetize, pour your magic into the email you send to your fans.
From ARE YOU MULLET MARKETING?
The people you want to reach already have email addresses - they use it everyday when they order vinyl, concert tickets, and sign up for streaming music services.
Those people don’t let those emails get lost in their inbox. They are emails they seek out because they would be missed if they never showed up.
Just like your art, your products, your services - you’d be missed if you didn’t show up.
From WOULD YOUR FANS NOTICE IF YOU STOPPED?
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// Need help? I do 1:1 calls and workshop projects with individuals, and I manage D2C email marketing operations for clients. Get in touch!
Social media can seem promising, and end up so tricky -- and what really matters is relationship. I'm very interested to find out where you go with all this. Thank you for sharing your journey through this intriguing territory!
Thank you - I like the thought process, Seth. Would love to have a conversation and see if we could collaborate, or I could learn some things from you at minimum!