Spend time on good things and good people
Invest in ourselves or create shareholder value for corporate behemoths
I ran 1,105 miles in 2020, which took me around 200 hours.
Scrolling 33 minutes daily on your phone adds up to about 200 hours a year, too.
A friend told me recently that they want to start a newsletter, but they don’t want it to become a large time investment.
I told them that their next newsletter “is already written.”
Re-purposing the content you’ve already posted (on social media) means less time thinking about your next email newsletter, and gives you a jump on the creative process.
Once you have everything copied and pasted into your newsletter, you can make expand on some of your ideas, or include some other photos that you didn’t share on socials.
Most of us thought nothing of posting daily to social media, sometimes multiple times per day or per hour when an awards show was on or during a major sporting event.
Most of us have years of archival material to draw from, all tucked away in our social media channels.
Your posts only reach a fraction of your followers. Probably 90% of them never saw any of this material in the first place, so don’t feel bad about re-using your own material - it’s your material!
What could you do with just 30 minutes per day that might benefit you a year from now?
Learn how to make scenic videos of lakes using a digital camera, Zoom H6 audio recorder, and editing the whole thing in DaVinci Resolve.
Learning a new technique related to your craft
Journaling and meditating
Going for a walk, a bike ride, or go scootering (thanks,
)Dancing to your favorite records (R.I.P. mom)
We think nothing of spending an hour a day on work meetings - what if we spent 30 minutes a day on FRIEND MEETINGS?
Start a daily 30-minute check-in video call to help everyone stay on track and encourage one another
Sometimes, these things sound like too much, but each day, we have choices: invest in ourselves or create shareholder value for corporate behemoths.
Consider that we don’t think twice about uploading our original photos and text to a platform that sells advertising around our unpaid labor while limiting the number of our friends (or potential clients) who will ever see it, thus incentivizing us to either spend more of our time (a finite resource) on the platform “engaging,” or spending actual money to “boost” our posts so more people might see it.
I’m Seth Werkheiser. Curious if you could ever live without social media or want to know how to get started writing a newsletter? Check out my Guidance page to see how I can help, or just get in touch via DM / email (hey@sethw.xyz)
I’m sharing this full replay again from the ‘Social Media Support for Artists’ that I did with Beth Spencer.
This was a live event for Paid Subscribers. We’re already planning another in the next few months, so become a paid subscriber to the Social Media Escape Club (or Introvert Drawing Club) so you can be a part of it!
So true!
This is so true. Now I have less shame reposting content. I try not to think about the algorithm and still be there for people or small businesses I like to follow. I give myself a timer for IG where I engage purposefully with people I like, so that is genuine. And I try then not to doom scroll anymore. It was hard to get there, but I enjoy much more now being present for people around me as well, and connect with my art more than let a platform who doesn't really care about us and our craft dictate who our time should be spent. It comes with consequences of course, but it is mentally freeing and that is all that matters.