Hi, I’m Seth Werkheiser and I want to help you sell more product, get more people to your events, and rely less on lame social media platforms. You in? Subscribe today.
Yep, things look slightly different here at Heavy Metal Email.
I discovered an account that started in 2019 was using the same “iOS email app with 666” design for their logo, so I switched things up.
Aside from the batch of stickers I made with that old design, it’s not a great loss. I doubt any of you reading this right now will un-subscribe, and six minutes after reading this you will have forgotten all about it.
It’s okay to scrap old things and start fresh.
That’s why you should start your email list today.
Pick a service like Button Down or Substack or Beehiiv and just start.
Like I wrote in “GET BETTER AT REACHING YOUR FANS,”
If you start with Mailchimp, you can send five emails and decide you hate it and use something else.
Just export your subscribers and leave.
I did this recently with a client.
We sent two email campaigns and jumped to Substack.
We are at week 33 of 2023. Do not wait until the new year to “maybe figure out that email thing.”
I’m here, and I wanna help:
It will only get harder to reach your fans on social media in the coming weeks and months - it’s time to figure out your Social Media Escape Plan, friends. Let’s go.
I’m working on a SOCIAL MEDIA ESCAPE PLAN PLANNING PARTY - sign up here to get notified when it’s ready to launch.
IN CASE YOU MISSED IT:
Here’s some things I wrote in recent years that you might have missed:
Reaching your fans on any social media platform is a war.
It will continue to get harder to reach your fans, and the longer you wait to develop your social media escape plan, the further behind you’ll be when you finally decide enough is enough.
Remember these two facts:
Not everyone follows you on social media.
Even if they do, algorithms will prevent them from seeing your posts.
So your live-action shots and clips from the studio go unseen - mostly (probably) by your biggest fans.
The ones who buy your albums, your prints, you shirts, your art.
From WRITE ME OR FIGHT ME
Remember, social media can be a full time job (go look - there are job listings that pay lots of money for it).
So if you’re an independent artist / musician / photographer / band / producer - you can't expect full-time results without the full-time effort.I know this isn’t a SOCIAL MEDIA newsletter, but I’m 100% in favor of using social media as the delivery truck to my own stuff, and I’m sure you are, too.
From CONVERTING SOCIAL FOLLOWERS TAKES TIME
I’m Seth Werkheiser and I can talk about this stuff all day and night.
Become a paid subscriber at $6/mo or $60 per year.
I’m working on a SOCIAL MEDIA ESCAPE PLAN PLANNING PARTY - sign up here to get notified when it’s ready to launch.
Buy me a coffee via Ko-Fi, Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal - it’s still iced coffee season!
Support a band and buy an album from my Bandcamp Wishlist
Send questions and Star Wars book recommendations here: seth@closemondays.com
If ya like Bandcamp check this guy out.
I produce a stream/show with him every couple of weeks.
Absolute GENIUS.
Jesse Jett.
https://jessejett.bandcamp.com
I like your new logo better. 😊