Let's stop playing games we don't want to play
Spend time doing the things you enjoy and see what happens
I was a one-man band called Seth W.
I played the drums with my feet, I played the bass, and I sang all at the same time.
I played “The Car Song,” “The Jock Song,” “Runny Nose,” and many more. I even covered Celine Dion’s “My Heart Will Go On” (The Titanic movie has just come out).
It did this from 1998 to about 2001 or so.
Around this time, I met Tommy (maybe he took the photo above, but I'm not sure). He drove from NJ to see another band on the bill, but he “got” what I was doing. He booked me for a show in his town.
I got to play with Folly. I met Ben Kenney from Supergrub, who would go on to play with The Roots and Incubus.
That was around 25 years ago, and me and Tommy are still buds.
Could I have kept playing shows, writing silly songs, and maybe started touring?
Sure. But I didn’t want to do all that.
As
says, play your own game:“You can’t win playing someone else’s game.
And you can’t win a game you don’t want to play.”
I never got to play arenas or do big interviews, but I met Tommy.
What has this got to do with the Social Media Escape Club?
Well, I deleted my Instagram account on January 1st, 2024.
I met many great people through that app, but after all these years, I didn’t want to play that game anymore.
Could I have met another “Tommy?” I don’t know, maybe.
But just like I don’t want to spend time writing silly songs, I don’t want to waste hours on Instagram every week for some mystical payoff.
I mean, I turn 48 this year. I have a limited number of years left on this flying space rock - do I really want to spend that time staring at my phone?
Sure, “growing my audience” sounds like the right thing to do, but how much time am I investing in the people who are already onboard?
It’s like when I see people on social media say, “Gonna send some goodies to my 1,000th follower!” Is that how you make your first 999 followers feel special?
Tommy invited me to his New Year's Eve get-together, but I was already planning on hiking up the nearby Appalachian Trail to watch the sun come up with another friend I met years ago (also from playing music).
Instead of chasing more, let’s seek depth in the new year.
Can you name five of your subscribers? Do you know what state or country they live in? Have you seen photos of their pets?
Depth isn’t a growth hack, but it has much better rewards.
Happy New Year.
Get in touch with me here: seth@closemondays.com
P.S. If you need a WordPress expert in your life, Tommy is my go-to dude for that stuff. Visit I Heart Blank for all your WordPress needs.
I’m Seth Werkheiser, and I still need to delete LinkedIn.
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Good for you! Happy new year, I hope your new Instagram free existence is all I've heard it can be 📸🙅🏻♀️
What a great recollection, Seth. As a former touring solo act, I can totally relate. It’s the connections we make doing work we love that matter most in the end. Thanks for the reminder.