20 Comments

Does this count for an in-person offering? I’ve been reaching out to yoga studios to work with them (I’m a breathwork facilitator) since I think our niches cross over. I’ve done this at two studios so far with mixed results. The more established studio took a large cut and removed all my images and branding (even replacing a photo of me with a stock image) which I felt was not fair. Granted there are more studios.

All of that to say, does this have to be purely an exchange of time and energy or are there other ways? (Not “pay to play” options like being featured on Yahoo lists like I’ve seen coaching friends in the past do)

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Yes of course for in-person work, too! But, as you’ve said with the mixed results, you have to find what works for you. It has to feel good for you to want to do it!

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Yeah, I had one studio cancel a week in advance for no reason and essentially ghost me. Another one that hasn’t paid me for work I did over a month ago…everything has its challenges and learning opportunities

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Ugggg that's awful. Like I said in my other comment, as we do this more often we're able to sniff out this sort of stuff earlier in the process. It's like with freelance work - you want GOOD CLIENTS, instead of just settling on a bunch of crappy ones.

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Mar 21Liked by Seth Werkheiser

Thanks so much for the mention, Seth!

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Great post, really enjoying this page. Quick story if you have a moment Seth. I saw your name on here and kept thinking that I recognized it from somewhere. That's when I remembered Buzzgrinder. I really loved that music blog! At some point Buzzgrinder did a promotional contest with this company called Chrome and they were giving away a pair of shoes. I ended up winning the contest and they sent me these really great shoes (which I actually really needed!). I quite literally wore those things until the soles were worn through. They got me through a few years of walking the floor of a manufacturing job. Anway, that's my little Buzzgrinder memory story. Thanks for the great page here!

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One thing I have a problem with lately is that I (my bands) seem to be expected to carry more of the promotional "load" of our shows by the venues hosting them, than other bands they host are expected to.

It's really disheartening to see the venue's sites hyping shows all around yours, with bands you know are doing considerably less work than yours is; and not matching your energy at all on promoting yours.

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Yeah - venues, labels, radio, DSPs, press outlets … they’re gonna put the time and energy behind the thing that’s already got momentum. A website will make more money in ad revenue by copying and pasting a FB post about someone’s death than any in-depth interview with an artist talking about their album art. It’s all grim.

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Mar 14Liked by Seth Werkheiser

I feel like I'll be stuck on step "1 People need to know you exist" for a while. It's not that bad here, albeit a bit lonely sometimes. Now, joeks aside, I think the suggestion of avoiding jerks is a great one, a lesson we probably need some time to learn properly, but it's really worth the effort. I, for one, wish I'd known some things sooner.

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Well this comment got you a visit, so who knows who else might click?! How long have you been writing your newsletter?

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Mar 15Liked by Seth Werkheiser

This one is brand new, only one month, but I had other projects before (here and somewhere else) and didn't manage to get them off the ground. I'm learning, though :)

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There you go. Just keep making things!

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Thank you for the kind words, Seth! Working with friends is more fun! 😬

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It's interesting that you mentioned this community gathering concept today because that popped into my head yesterday and I've been marinating on an idea about it. I've always been a community leader at heart. A hunter and gatherer of "my people."

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One of the best things I started doing last year (besides the name change to Social Media Escape Club) was hosting free group video calls with subscribers. Do it!

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Mar 13Liked by Seth Werkheiser

That was exactly my idea!! Once I level off with my new business schedule a bit I want to have maybe quarterly or monthly calls. I think it would be a hoot!

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Mustard loved this and learned a lot from it. They are a condiment who primarily interviews independent musicians but began branching out this year. As you mentioned in here maybe a human knows someone who has a YouTube channel, etc.

Mustard’s main mission is to help highlight and promote humans who are doing incredible work. With their new late night series they are planning to have a nice variety of guests that not only broaden’s this condiments horizon but those who have been following Mustard since they started.

Your newsletter is helping Mustard view social media in a whole new light and for that they are grateful.

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Humans have podcasts, YouTube channels, zines, radio shows - the list goes on! Hanging around and doing fun stuff with them sounds more fun than scheduling Tweets haha

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Definitely! Mustard originally grew their audience through Twitter but is no longer there. Extremely grateful for who they met on that platform before it became what it is now.

Discovering humans through YouTube, Twitch, here, and other platforms is a lot more enjoyable than doomscrolling.

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I was on Twitter since 2006 and finally deleted my account last year. And I just couldn't get any of my followers over from there nor Instagram to here, so I just burned them both to the ground. Plenty more fun hanging out here and not doomscrolling, like you said.

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