YOU'RE REQUIRED TO GET BORED THIS WEEK

Give your brain a break, please

A great point came up on Saturday’s Social Media Escape Club video chat - this idea of “being bored.”

We pour energy into our art, and white knuckle our marketing efforts, but sometimes we just gotta get bored.

I signed up for a half-marathon that’s on an abandoned highway and goes through two pitch-black tunnels. Though I consider myself a runner, I’ll admit I’m not really in “half-marathon shape.”

So this weekend I ran for an hour, turned around, and walked back to my car, just to get time on my feet without beating up my body too bad.

The walk back took an hour and a half.

With no music. No podcasts. Just me and this:

Get bored. Get out of your element. Get yourself in uncomfortable places with your art, your goals, your casual running.

The act of being bored sometimes requires action.

Get in touch with someone you haven’t spoken to in awhile.

Send fan mail.

Mail a package.

Ask (or answer) a question on Friday’s open thread.

Heck, I’ll send you a free custom video with five ideas for emails you can send to your fans, just sign up.

This all starts when you let go, and get bored.

It’s okay to admit you don’t know all the answers, and accept that it’s okay to ask your community for help.

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