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Your work is changing culture
Let's make sure your fans have a space to change it with you
Writing this newsletter has been a solo endeavor for about two years, but I’ve switched that up in the past month by starting weekly Zoom hangouts to talk with subscribers about social media, online marketing, and (usually) cats.
I’ve walked away from those calls each week feeling stoked, and used our discussions as starting points for upcoming newsletters.
I do this because I can’t know all the answers, but we learn together.
In a recent video chat, Josh from Úzkost talked about playing a show in a mall.
Do your best to find those people.
They might be in quiet cafes or calm Discord servers or… malls. I’ve met some fantastic people on Twitter earlier this year and by signing up for some online courses.
Maybe your people are waiting for you to carve a space for them.
Back when I used to manage a bookstore and cafe in the 1990s, we would run multiple events each week. What would make a great event? 20 people attending. Even an event with 8 or 10 would be a success.
Imagine that your website is a place of refuge for your fans.
Your newsletter is a ray of sunshine for someone.
The magic you create helps someone get through bad times.
HINDZ brings calm and peaceful vibes with his YouTube videos. He’s carved that niche for himself, and it’s beautiful.
Make a space for what you do with your website, with your newsletter - the essential online spaces that you can own and control.
Your website can be more than YouTube embeds and Bandsintown tour dates.
Your newsletter can be more than tour JPGs and BUY NOW buttons.
Trust me - your biggest fans will appreciate it.
We have to do marketing, I know.
But how are we fostering community around the things that we do? How does it affect change and expand culture? How do we foster a creative and vibrant space with our work?
Come to the Social Media Escape Club meeting this week and let’s talk about it.
Are you struggling to come up with ideas for your next newsletter?
Join me and a few other creative people on Wed, Nov 8 at 12 pm ET to explore ways to convey your message in a feel-good way.
I’m Seth Werkheiser, and I want you to join the Social Media Escape Club.
If this work resonates with you, you can become a paid subscriber (price increasing in 2024) and get access to my full archive of posts (going back to 2021).