What signals are you sending?
Sending signals to social media algorithms is a poor use of time.
In middle school I always had the latest issue of BMX Plus, and wore Airwalk shoes that mom ordered for me from the JCPenny catalog. I grew my hair long and wore a Batman cycling cap.
I was sending signals, people! So were you. Even right now. Everything we do and how we operate is a secret nod to those who might “get it.”
The signals you send say, “this is the stuff I do, come say hello.” I was sending lots of “I’m into cool music and I want to be in a band” signals at that time.
The kid with the black jean jacket and a Bon Jovi shirt got my signal in 5th grade. Years later I’d join his band (which changed my life).
What signals are you putting out today?
How can you send better signals?
And how can you make sure your signal doesn’t get lost in the noise?
Stop begging the Substack Notes algorithm to “send you” cool people to follow.
Sending signals to social media algorithms is a poor use of time.
I bet you already subscribe to / follow at least one interesting person on Substack, right?
Go to their profile (here is mine) and check out all the posts they LIKE and the publications they subscribe to.
See? Now you’ve got tons of interesting people to discover via someone’s unique taste and cool vibe discernment.
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To niche or not to niche?!
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Can you build an email list without social media?
Should you use Substack Notes or not?
Make videos? GO LIVE?!?!
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Go paid?
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I basically write you a personalized newsletter, responding to your initial questions and quandaries.
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"Stop begging the Substack Notes algorithm to “send you” cool people to follow"
When I used to have Threads (which I no longer do) that's where I first started noticing people talking to the algorithm. I was like WTF? The algorithm isn't a person and doesn't care what you want. Now I see it on Substack and I roll my eyes. Just post and engage. It's not that hard. And yeah, look at others to follow. Also not hard. People are weird.