WHAT ARE YOU ABOUT?

Oh, you got riffs? My dude, I got 50+ years of riffs.

Photo by Ketut Subiyanto

Megan Thee Stallion launched a website with a killer URL: badbitcheshavebaddaystoo.com

Shea Jordan Smith @shea_jordan

Megan @theestallion created a website that compiles a list of diverse mental health resources and is sending it out to her fans and followers. Real hot girl shit. badbitcheshavebaddaystoo.com

The closest thing I remember in the heavy metal world is that Killswitch Engage timeline website they did back in 2020.

Even without a team or label behind you, you should do something similar.

With a SquareSpace site and a couple of photos you can create a website devoted to your latest project, and make it a legit destination for your fans to eat up.

If mental health is your thing - highlight that.
Or ending domestic violence, or maybe you’re all about suicide prevention.

If you love horror films, science fiction, fantasy, Star Wars - make sure your fans know it.

If you’re waiting for media outlets to do that work for you, good luck. Do the work now, tell your story, promote who you are often and always.

This way you build a fanbase that appreciates what you do and who you are.

Then - on occasion - you get to promote your work. Your new song and video now makes sense, since you’ve spent months building the story and inspiration behind your work.

QUICK BITS:

“You want people to care? Then give them something to care about.”

From Good Fucking Design Advice.

Tonight I watched a live stream as NASA aimed a spacecraft at an asteroid at 13,000mph, then I went outside and looked at Jupiter and a few of its moon with binoculars some 367 million miles away.

And you’re posting “check out our new video” without a screen shot, or crediting the director?

Fuck, 70% of your audience won’t even see your social media posts, and you’re competing with this:

björk @bjork

bjork.lnk.to/atopos here is the first video of my album to the song “atopos” could you please play it loudly? the lyrics are inspired by what roland barthes described as the unclassifiable OTHER “our differences are irrelevant our union is stronger than us” warmthness björk

Oh, you got riffs? My dude, I got 50+ years of riffs.

GOOD TWEETS:

guro gf @blackmetalbrews

Is the album good or did it just come out when I was between the ages of twelve and nineteen?

My buddy Ben (@blackmetalbrews) bringing the heat, and yes, ‘… And Justice For All’ still rips.

Travis Reilly @TravisReilly

Metal publications are going to post about Adam Levine for the next two weeks instead of giving coverage to metal bands who need it.

Cover smaller bands, crickets. New song? Mild applause. Someone covering ‘Enter Sandman’ on kazoo? MASSIVE TRAFFIC. It’s a race to the bottom, and I sure a glad I don’t run a music site these days.

Jim Hamilton | Freelancing & Direct Response @jimh4milton

If your open rates suck, your email list is worth $0. Here are 21 subject line frameworks to skyrocket your opens (and get you 2-4X more clicks and sales):

Okay, some of these are pretty gross, but could be good to just get some ideas brewing on your own.

DUE BY FRIDAY:

It’s late Monday night, but you got a solid few days ahead of you:

1. Halloween is 35 days away. Are you ready to offer some spooky discounts and bundle deals? Are your fans on your email list, or will you just post it on socials so only a fraction of your audience will even know?

2. Set up your email list. Come on. Do it.

3. Donate to my Trevor Foundation fundraiser - I’m at $190, trying to hit my goal of $250 by this weekend. I’m running the Pride 5K on Sunday, October 2nd, and would appreciate your support.

4. DM a few fans this week and thank them for coming to a show, or buying your stuff.

Hi, I’m Seth Werkheiser and I just want your heavy metal project to succeed.

I want you to be able to reach your fans so you can spread your art and your magic, and maybe pay your phone bill (or your rent).

I got 20+ years in this game, let’s talk; reply any time with a question, or email me (seth@heavymetal.email).