THERE'S POWER IN EMAIL MARKETING
Ignite your fan base by actually being able to reach them
Hi, I’m Seth Werkheiser, and I write about email marketing for heavy metal folks and people with heavy metal dreams. Whether you’re selling vinyl, booking photo shoots, selling courses, or making pottery, I want to help you reach your fans via an email newsletter.
Today I’m sharing words of wisdom from friend and co-worker Kyle Frey, Digital Marketing Director at MNRK Music Group, on the Break the Gate Podcast:
“There’s so much power in email marketing today. That’s definitely one of the most slept on areas, especially if you’re developing your own audience or fan base, bands should definitely get more on board with collecting that data, getting those emails. It’s your direct line of communication.”
Bands, organic soap makers, photographers, any other creative souls - you need a direct line of communication with your fans.
Social media gives you the illusion of reaching your fans, but your posts never reach all your fans. Some of the bigger accounts on socials that are getting results - well, they probably got PAID, FULL TIME PEOPLE doing that work, or some other kind of help.
That’s what I meant when I wrote ‘PART TIME SOCIAL MEDIA EFFORT GETS YOU PART TIME RESULTS’ - you can only do so much an an independent artist.
And I mean this with all my heart; as a creative person, the hard part is already done.
You write songs, take photographs, win races, teach courses, sell merch - whatever it is that you do - you’re doing it! That’s the hard part.
Setting up and sending out a newsletter? Come on, you can do this. You can figure it out.
You figured out how to do that stupid SWIPE UP thing with Instagram stories, right?
Ask a friend. Watch some YouTube videos. Send me an email (seth@closemondays.com) with some questions, or just book an hour call with me and we’ll this rolling.
We all figured out “hashtags” and vertical video.
Let’s figure out how to send an email to your fans.
IN CASE YOU MISSED IT:
Here’s some things I wrote in recent years around this subject:
You command a room, and you command your narrative online.
So lead your fans.
Lead them to your website. Show them your newsletter.
Not all your fans hang out at the food court at the mall anymore, subsisting on a diet of pizza, smoothies, and chicken nugget outrage.
Social media is the food court at the mall, where your posts appear next to sports news and racist tirades, and the landlord keeps raising the rent.
It’s time to leave the food court at the mall.
From SOCIAL MEDIA IS THE FOOD COURT AT THE MALL AND THE LANDLORD SUCKS
We’re all posting to social media, just trying to get people to our store, to buy tickets, to sign up for our email list.
AND MOST OF OUR FOLLOWERS NEVER SEE OUR POSTS.
Think about it; if you “only” have 1,000 email subscribers, and “just” 10% open your email, it’s still more effective than spending hours of social media “engaging” and posting, trying to hit 5,500 followers just so less than 3% of them will interact with your posts.
From SEE HOW CHURCH ROAD RECORDS REUSED A SOCIAL MEDIA POST
Reaching your fans on any social media platform is a war.
It will continue to get harder to reach your fans, and the longer you wait to develop your social media escape plan, the further behind you’ll be when you finally decide enough is enough.
I’m Seth Werkheiser and I just wanna help creative folks earn a living with their music and their art and their genius.
Become a paid subscriber at $6/mo or $60 per year.
I’m working on a SOCIAL MEDIA ESCAPE PLAN PLANNING PARTY - where we’ll get on a weekly Zoom call and figure this out together. Sign up here to get notified when it’s ready to go!
Buy me a coffee via Ko-Fi, Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal - it’s still iced coffee season!
Support a band and buy an album from my Bandcamp Wishlist
Send questions and jobs offers here: seth@closemondays.com