THE SOCIAL MEDIA PAY-TO-PLAY ERA STARTS NOW

Pay up or get lost, apparently

Feb 20, 2023

Welcome to ANTISOCIAL, a vulgar display of social media hostility sent every MONDAY to paying subscribers of HEAVY METAL EMAIL.

If you haven’t heard by now, Twitter will be shutting off SMS two-factor authentication for free users. It’s the least secure version of the 2FA options (the more secure options are authenticator apps and security keys), but still, it’s confusing as hell to general Twitter users.

“Any users who do not subscribe to Twitter Blue, and still have the two-factor authentication by text enabled, will lose access to the service on March 20 if they do not opt out on their own.”

Don’t wait till you get hacked or lose access - figure out your social media lock out plan today!

Not to be outdone, Meta is joining the shit show by offering (gasp) customer support for your personal Facebook and Instagram accounts for $12/month:

CEO Mark Zuckerberg announced that a “Meta Verified” account will grant users a verified badge, increased visibility on the platforms, prioritized customer support, and more.

craig reynolds (unofficial) @reynlord

meta launching paid verification for people and not businesses is them literally saying ‘we think you are very vain and will pay for clout but we want ONLY our business to succeed.’

Pay $12/month for “increased visibility” on Facebook and Instagram.

Then pay $7/mo+ for Twitter Blue, which says “Tweets from verified users will be prioritized,” though that’s a feature that’s “coming soon.”

sethw.com @sethw

Buy a domain name. Set up a website. All the stuff you shovel onto social media every day? Put that on your website.

Get ready to shell out $20/mo to reach maybe 15% of your audience!

ANTISOCIAL

➡️ Instagram is rolling out ‘Broadcast Channels.’ Sure, and Instagram rolled out “Notes” late last year, and we see how well that caught on. At what point do creative folks stop chasing all these “shiny objects” on the platforms?

➡️ There’s a big case going before the U.S. Supreme Court this week about social media’s responsibility for managing dangerous content that ends up on their platforms.

“If the Supreme Court rules in favor of the plaintiffs, online platforms could be opened up to a new area of potential liability for failing to completely moderate or remove content associated with illicit activities.”

➡️ According to Ashley Carman over at Bloomberg, “Spotify will have at least one major launch that was built with an eye toward improving discovery and attracting a younger demographic: a vertically swiped homepage.”

LISTEN UP

By the power of goat this Hellripper album is a glorious triumph.

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-SETH WERKHEISER