THE MAGIC AND THE MACHINERY

You need a little bit of both

It’s all magic and machinery.

The magic comes first.

When asked for his music business “how to make it” insight, my dear friend says this; “write good songs.”

This is usually followed by “yeah but…”

But nothing.

Write good songs, that’s the magic.

If you’re not in a band, put out a great product, take great photos, write well, release good videos. Whatever.

Next is the machinery; a good bio photo, website, maybe a booking agent or a publicist at some point. An email list, too.

Sometimes you can make it on just magic, or just machinery.

I’ve seen talented acts over the last 20+ years go nowhere.

I’ve seen hardworking color by number acts make it, too.

Magic, art, design - its all mystical, and that’s what we’re dealing with here every single day.

IN CASE YOU MISSED IT:

DON'T SEND UNWANTED EMAILS - don’t be afraid to show up in your fans inbox more than once a month. Most of your fans won’t see your posts on social media because of algorithms, but most of your fans will open your next email.

DON'T MAKE SOCIAL MEDIA YOUR TROPHY CASE - social media gets all our most interesting photos, the imagery that shows off our unique, creative spirit, the videos that capture our spontaneous, magical energy. Then we don’t put any of that on our website, then complain that nobody goes to our website.

Seth Werkheiser wants to help you reach your fans.