I’m Seth Werkheiser, and I lead weekly Escape Pod video calls about leaving social media with our paid subscriber community.
Whether you’ve run a small business, or you’re in a band, or you just want to look at your phone less, you’ll probably walk away with 2 to 3 good ideas, concepts, and/or strategies that you can apply to your work.
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WHAT WE TALKED ABOUT THIS WEEK:
We discussed the potential ban of TikTok, of course.
We discussed website building platforms like WordPress, Squarespace, and Cargo, thinking of them as "home bases" for our creative endeavors (and we shared our experiences on their ease of use, functionality, and security - yikes).
- had this great thought about followers vs community:
“What I'm hearing though is a conflation of audience, followers versus community, because followers aren't about engagement. Followers are not comments beyond “oh dazzling,” “oh love it or hate it,” right? That's that follower mentality. But think about whether which format you're in; are you trying to stoke community? Because I don't know that social media, when you're talking about engagement, you're talking about community, not really followers. Followers don't owe you anything.”
We talked about the resurgence of traditional methods like business cards (?!?) and in-person meetups as tried and true “networking tools.”
We also talked about the need to own our content and have control over their online presence, like backing up content and different options for monetization.
Want to join our next video call (Thursday, January 23, 2025 at 2:00 PM - 3:00 PM EST)? Register below!
