Find out why you should stop promoting your social media accounts in your newsletters
Plus prompts for sending a great newsletter this week
Heads up; HEAVY METAL EMAIL is now SOCIAL MEDIA ESCAPE CLUB.
Don’t seat your guests at your restaurant, then explain that the specials are at your other location across town.
So stop telling fans to follow you on platforms that are built to limit your ability to reach them
I know it’s easy to post to socials during your big event, but remember; you’re lucky if you reach 10% of your followers.
Instead, go grab a slice of pizza afterwards. Go dancing. Get home super late, and collapse on your bed fully clothed and exhausted.
The next day, after some coffee and a shower, put together an email newsletter with a handful of the photos and stories from the night before.
Because, come on… when you “take a minute” to post to social media at the event, you’re going to end up checking your email and DMs, open IG, process your notifications - stop it!
Get back to the show, hang out with your collaborators, go make some new friends.
And stop posting your most exciting photos and stories to the places where your fans are least likely to see them
You can put photos in a newsletter.
You can upload audio right to your Substack.
You can upload a video clip right to Substack.
You can write big captions.
When you send it with Substack, it’s also on the web, so new fans can find it from Google.
When you send it with Substack, you can link to it from your social media (good luck with that, but still).
You can link to your upcoming tour dates, pre-orders, or anything you want unlike Instagram (which doesn’t allow links)
You can link to anything and your fans will still see, unlike on social media which throttles your reach when you do that.
It won’t get any easier to reach your fans on social media in 2024
That’s why you should start an email list today, and get subscribers by sending great newsletters.
What are you waiting for? Tell me: seth@closemondays.com
ANTI-SOCIAL - A vulgar display of social media hostility
Twitter “is apparently focused on keeping nudity out of users’ feeds rather than how it may be fueling violence and geopolitical instability,” Rolling Stone
“Scams originating on social media have accounted for $2.7 billion in reported losses since 2021,” US Federal Trade Commission
“With Direct Post, our community can easily post content directly from third-party platforms to TikTok,” good, make the process easier to drive fans from TikTok to your website and your email list.
WEEKLY PROMPTS
Want to send a newsletter to your fans this week but don’t know where to start? Use these prompts below (and double check everything, I’m just one person)!
Mon, Oct 16
World Food Day -help raise money for local food banks
National Feral Cat Day - highlight your local cat rescue
Happy birthday, Bob Weir, Bob Mould, Chad Gray, and John Mayer
Tues, Oct 17
Black Poetry Day
International Day for the Eradication of Poverty
National Playing Card Collection Day
Happy birthday Ziggy Marley, Blues Saraceno, Michael McKean, Chris Kirkpatrick
Wed, Oct 18
Global Dignity Day
National No Beard Day
Christiansen ‘Stylish Nihilists’ (2003)
Happy birthday Chuck Berry, Dan Lilker, Esperanza Spalding, Zac Efron