SOCIAL MEDIA DOESN'T DESERVE ALL YOUR EXCLUSIVE CONTENT
Feed your website first, then tell your fans to visit
Someone told me this decades ago, when I was running my first music blog;
“I know I can come back to the site in an hour and something new will be posted.”
The websites we visit most frequently are updated frequently.
When I ran Noisecreep for AOL Music there was a time when we posted 20+ times a day.
That got a lot of people to the site.
Your social media feed is updated basically every second.
We post to social media several times per day, or at least a few times a week.
Meanwhile, our websites collect dust.
Then, when a casual fan finally visits your site, they see old products and out of date photos. Then they bounce.
Why am I harping on websites so much when I mostly talk about email newsletters? Because getting people to your website on a regular basis makes it easier to get people to sign up for your email list.
Instead of freely giving Mark Zuckerberg and Elon Musk all your “exclusive” content (which they monetize, then turn around and charge you to reach your followers), publish the bulk of your work on your own website.
Don’t ask for an email address on the first date.
Show off your fine qualities on your website. Update it often. Feed it your videos, your quips, your rants from Twitter.
Get someone to visit a few times. Maybe they buy something and opt-in to your email list.
Then you can reach that fan without worrying about social media algorithms.
FOUR THE WEEKEND
Some tasks you can accomplish by Monday without even trying very hard.
Order a domain name from Hover (that’s a referral link) for your next big product launch.
Oh, you have a website already? Then freshen it up. Upload new photos, freshen up some text, and look into adding a news section / blog.
Figure out what percentage of your fans even see your social media posts. Take the number of views a post has, divide by your total followers, and that’s the percentage of fans that see your posts. Example: if I post something to my 2,559 Twitter followers, and it gets 82 views, that means I reached 3.2% of my fans and therefore I want to cry.
No idea what you’d send to fans if you had a newsletter? Then order my FIVE EMAILS YOU CAN SEND TO YOUR FANS package. It’s free through the month of May (2023).
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Thanks for sharing!