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Flip social media from "come hang" to "you missed out"
Same effort, but different vibes
Heads up; HEAVY METAL EMAIL is now SOCIAL MEDIA ESCAPE CLUB.
The creative community is a wonderful thing, which is why I’ve been hosting mid-week 30-minute Zoom calls with subscribers (make sure you subscribe, as that’s the only way you’ll get the invite link).
The topic this week was ‘Could Our Work Expand Via Intentional Collaboration,’ and I think we hit it out of the park.
Click play below and hear how a bit of conversation and creative energy led to a fun realization for DJ Shotski, and how to promote her passion for polka in a way that feels sustainable and pure.
Yeah, I think what I'm getting from this conversation is an answer to a question that I've been chewing on for a couple of days. Seth, thank you so much.
My mission is to try to get to find people who like this (polka) like I do, but also to inspire younger people, and more people to like this music, that's so much a part of the history and culture of our state. Right?
So I have the benefit of having this weekly radio program, that now is about to have a ton of potential reach all over the State. Very exciting.
Like, what if, instead of saying, "Here's an album of the week, like, here's a spotlight. Look at this cool record. It's this physical artifact. It's neat. It's got a cool picture. It's got something interesting on the back about the artist. The song is really cool. I want you to tune in, social media people. I want you to tune into my radio show and then maybe sign up for my emails."
Like, what if I flipped it? What if it was my website, or my email subscriber, saying, "You get to see on Thursday what the highlight album of the week is.
So when you tune in on Sunday, you get to hear the record that I'm talking about."
Right! Give your most exciting content to the people who’ve already bought in FIRST. They signed up, raised their hand, and said I WANT YOU - so give it to them!
And then social media post is the same content, it's just a post to say, "Hey, look at this thing that I did last week. My subscribers already heard about this, that's why they tuned into the radio show. You shouldn't miss out. You should subscribe because this community that I'm building are people who get this, who love this music, who are inspired by this, and who love the same things that I do right."
So instead of social media being the thing to try to trickle people in, like - flip it.
Social media is the last thing you share about something that already happened. Don't miss out.
I’ve been saying this for a while, “don't leave your magic at the food court.”
You make all those cool videos and assets for social media, but your website hasn’t been updated in months and doesn’t reflect one bit of the show you’re putting on for platforms that don’t even let you reach your entire audience.
Flip the script - treat social media like a billboard (h/t), and drive people to your online space, where you control your messaging, branding, and vibes.
ANTI-SOCIAL - A vulgar display of social media hostility
‘Threads ban on search terms like "COVID" is temporary, head of Instagram says’ via CBS News.
“I really want to put polls in the comments sections of my Instagram posts,” said no one ever.
Musk says he might pull Twitter out of Europe (but he says a lot of things).
“Are social media platforms ready to handle the rise of AI deepfakes,” asks Mr. beast, “This is a serious problem.”
I’m Seth Werkheiser, and I help artists escape social media.
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