Share your work with authority or fade away like everyone else
What have you got to lose?
LET YOUR SUBJECT SELL THE POST FOR YOU
If you interview BRUCE SPRINGSTEEN, his quote leads everything. That’s my rule.
We don’t need anyone to tell us that he “talks about writing” blah blah blah, so get out of the way and let his words lead the way.
LET YOUR POST SELL YOUR WORK FOR YOU
Stop explaining what you wrote and let the thing you wrote do the marketing.
GET TO THE POINT
You don’t need to explain the details. Nobody cares.
Do what
does, tell us what the post is about in the first few words, and get out of the way.
STOP APOLOGIZING
Blake and I had a pleasant exchange after this recent Note, but I included it because I want everyone to stop apologizing.
You can post a video, skip posting for a week or a month, you can do whatever you want, but please, you don’t need to apologize.
EMBED YOUR MEDIA
If you ask 100 people to click a link, you’re very lucky if 5% click, so put the thing RIGHT WHERE YOU ARE TALKING ABOUT THE THING.
Musicians: come to Thursday’s Workshop and I’ll show you how to make mini videos for your music!
PEOPLE BUY BOOKS BECAUSE OF WHAT’S INSIDE THE BOOKS
A book cover and a pre-order link are boring.
People take screenshots of chunks of text, bits of dialogue, illustrations, and photographs from books…
Until you’re big enough for everyone to be excited about your new book, your biggest job is to make sure everyone knows what’s in the book.
At the end of the day, you compete with other writers and outlets posting the same wishy-washy “marketing,” where everyone is trying to sell a 12-pack of soda at the store.
But Coca-Cola is selling flavored sugar water, the most boring shit on the planet, and they make commercials like the one below to get the word out.
You don’t make boring art, do you? You’re work is more exciting than soda, right?!
That’s why the magic can’t stop when the piece is done, or the song is mastered, or the photo is printed.
It’s fucking time to apply the same creative magic in telling the world about your work.
THURSDAY OCT 24, 2024: Join me and other paid subscribers for my SHARE YOUR WORK BETTER WORKSHOP, where I’ll continue this discussion and help you come away with better ways to promote your work on social media, in your newsletters, and beyond.
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Best advice I ever got was BE VERY SOMETHING. Coke gets it. You get it.
LOVE the Do's and Don'ts!