SEND A WEEKLY EMAIL TO YOUR FANS
Your social media posts get "likes" for a reason, and half your fans don't even see em!
Hi, I’m Seth and HEAVY METAL EMAIL is posting once a week on a summer schedule.
If you don’t think you have anything interesting to send an email once a week to your fans, tell me: what are you posting multiple times per day across several social media platforms?
It’s more mullet marketing.
Party in the back: social media is fun and loose!
Business in the front: email is for transactions! Sales!
All that stuff you share on social media (that a fraction of your audience even sees) are all things your fans enjoy and read and share.
You know this by the likes and comments.
And how many times have we seen metal blogs make an entire story about a band member’s social media post?
And who doesn’t love peteY? Business in the email (LOGO, TEXT, BUTTONS), party on the socials:
Yes, I know peteY’s whimsical videos on socials are the marketing for his real-life music which seems to be doing very well (this email was sent via UMG), but… as a fan which feels more familiar? This adorable face on the screen, or… big pre-save buttons?
And while Stray From The Path probably won’t send out an email of Craig’s rants (but shit, I’d subscribe), well… there’s no email list to subscribe to on their website anyways, so what’s any of this even matter?! Hah!
GET TO THE POINT, SETH.
What I mean is this: the audience you’re reaching on social media seems to enjoy your photos and writing and videos and commentary.
Why not share some of that with your email list audience?
IN CASE YOU MISSED IT:
Some things I’ve written since I started HEAVY METAL EMAIL back in 2021:
“Who wants to spend more time on their computer? This is why I’ve been shouting about re-using the stuff you post on socials for your newsletters.”
From RE-USE SOCIAL PHOTOS IN YOUR NEXT NEWSLETTER
“Pay $12/month for “increased visibility” on Facebook and Instagram. Then pay $7/mo+ for Twitter Blue, which says “Tweets from verified users will be prioritized,” though that’s a feature that’s “coming soon.”
From THE SOCIAL MEDIA PAY-TO-PLAY ERA STARTS NOW
“An email would go into spam would go for a couple of reasons. One is the reputation of your sending. For instance, your sending domain. If that's not well, it's gonna end up in the spam folder.”
From my interview with Matt DeBenedictis, Manager of Compliance at Mailchimp
I’m Seth Werkheiser and I just wanna help you reach your fans. I’ve been writing these emails weekly since 2021, so your support is always appreciated.
Become a paid subscriber at $6/mo, or $60 per year.
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Support a band and buy an album from my Bandcamp Wishlist
Want me to run your email campaigns? Help you start an email list? Just wanna ask some questions? Shoot me an email: seth@closemondays.com