Today I did an hour long “Office Hour”, and we got into doing Substack Lives, how to show up for the people who already read your work, why lives aren’t an audience-growth hack, building community, running Zoom calls, starting tiny email circles, ditching Instagram/TikTok, and creating offerings for your audience.
I warned that we shouldn’t think of Substack Lives as an audience builder, but rather a way to let your existing audience get closer to you.
“Use Substack Live to show up for the people who already know you — not to chase new subscribers. Don’t treat it like some growth hack or algorithm play. Think of it as getting closer to the folks who are already here, the ones who actually read your work. Show them your vibe, how you talk, how you think. That’s where the trust comes from — not trying to perform for a crowd that isn’t even watching.”
Thank you camden noir, Dr. Julie Kellogg, Liz Mendez, Jessie, Stephanie Graham, Michael Maupin 🄾🄵 🅂🅃🄾🅁🅈🅂🄷🄴🄳 and so many more for hanging out today!
