SAILING THE SEAS OF CHANGE
Give your social media ephemera the life it deserves
☕️ Loving HEAVY METAL EMAIL? Upgrade to a paid subscription (and get the susbcriber-only ANTI SOCIAL email every Monday in your inbox), buy me a coffee via Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal, and / or buy me something from my Bandcamp Wishlist!
P.S. I’ll be in NYC the week of Feb 20th-ish. Let’s get coffee.
-SETH WERKHEISER
Saw a Twitter prompt today asking about an album that changed my life, but rather than just reply there for 5% of my followers to see, I figured I’d repurpose that “content” and use it to illustrate a two points.
In my first band back in 1991, guitarist Tim Day gave me a dubbed copy of ‘Sailing the Seas of Cheese’ from Primus. As a bass player he figured I’d enjoy it, and wow, Les Claypool opened up a whole new world for this naive, young Seth, as a bass player, and as a person.
Years of playing and I somehow settled on this “one man oddity” known as Seth W. for a bit. I opened for metal bands, got hardcore kids singing along with goofy songs, and met a lot of amazing people that I’m still friends with (and work with) today.
What’s ANY of this got to do with HEAVY METAL EMAIL MARKETING?!
Expand on your social media posts. Put your witty comments and interactions into newsletters and on websites, where they’ll last longer than a few hours.
Try new things. Starting a newsletter in 2023 might sound weird, but so does pouring hours per day into social media platforms that only let you reach 5% of your fans.
Sure, you can say, “but no one visits our website.”
Well, your website is a static page with a Bandsintown feed, a band photo that’s three years old, and still has links to MySpace.
Gee, I wonder why no one visits your website?
Start copying and pasting all that content you’re shoveling onto those VC-backed, corporate funded websites that don’t give a shit about your art, and build something of your own that will outlive ‘em all.
LISTEN UP
Been a fan of Spotlights for years, and I’m super excited about this new album coming out this April on Ipecac Recordings. New song ‘Algorithmic’ is a five minute stomper.
Email me: seth@heavymetal.email
-SETH WERKHEISER