Thank you mary beth kaplan🪶, Kato McNickle, Dr. Julie Kellogg, Joi, Isabella, and many others for tuning into my live stream!
Leaving social media doesn’t have to be permanent or dramatic. You don’t have to delete anything. Log out, delete the app, see what happens. The pull to go back is real… that’s just how these platforms are designed. Start somewhere, start small: just stop opening it.
You are the lead magnet. People follow people, so put more of who you actually are into the world. A good personality and genuine curiosity about what other people are doing will do more for you than any post schedule or “content strategy.”
Think small instead of viral. Three people at a Q&A is not a failure. One subscriber who sends you a 500-word reply is worth more than 1,000 passive followers. Stop trying to reach 10,000 and try to reach the right one or two people.
Your website is an insurance policy. You need somewhere people can find you if Substack goes down, your account gets hacked, or Instagram quietly buries your profile. I talked about paperblogging.com around this point: simple, a domain, an email signup, recent posts.
Treat reaching out as a creative practice instead of a marketing task. Talked about Carly Valancy and Tim Day (Grammy + Emmy winner, no social media, emails strangers every Tuesday from YouTube/Bandcamp credits). Outreach works even without a big audience because you’re planting seeds for your future self.
Meg! Lewis on our group Zoom call! Thu, May 7th at 2pm EDT: luma.com/jzdkvpp2
WHY EVERY ARTIST NEEDS A WEBSITE w/ Chuck Marshall - Sat, May 9 at 12pm EDT: luma.com/mtvucpt5
See all our upcoming events here: https://luma.com/escape-pods
