Thank you mary beth kaplan🪶, Jeffery Saddoris, Iviana Bynum, Tranquil Rain, Bradley Spitzer, and many others for tuning into my live video!
On today’s Guidance Hour we covered a bunch!
It’s not that your offering sucks or no one cares, it’s that no one knows about it. You have to keep telling people, creatively and repeatedly.
Resend your old work. New subscribers haven’t seen it. Someone heard Led Zeppelin for the first time today. Duplicate a post, add a quick header, and hit send!
When someone asks what you’re working on, include a link! People always leave out links when they reply to my welcome email.
Reach out to people whose work you love with a real message, not just a heart. Especially now, when times are tough!
Buy a digital album, find their Buy Me a Coffee link, support artists directly when you can. Money is energy.
Don’t worry about being annoying. People subscribed for a reason. If the notifications are too much, they can manage that themselves. “You can’t build community through osmosis.” (I forgot who said this in the chat, sorry!)
Going live has a magic to it because of the tension and exposure. Try both spontaneous and scheduled, and know that neither guarantees a specific outcome!
Find metrics that make your heart sing instead of obsessing over the ones platforms tell you to care about. Stuff like emails from people, real conversations, someone subscribing to someone else’s newsletter in the chat - that’s the good stuff!
When you’re bummed about numbers, don’t dwell on it alone. Email somebody. Have a small group of people you can talk to behind the scenes.
Show up and do the work regardless of who’s in the room. Artists get on stage and play. Do your job (and make sure you have a fun job).
You have more power and autonomy than you think. Stop dwelling on impressions and algorithms (stuff you can’t control) and focus on what you can.
Your work lights you up first, or it won’t light anyone else up. Ira Glass on taste: keep doing it, it gets better.
Jess Raymond story: contacted a local newspaper and radio station instead of posting on social media, got 150 people to a show and 35 email signups by passing a clipboard through the audience. Read the post here.
Upcoming: April 29th we got another “LET’S BUILD AND HOST YOUR OWN LINKTREE IN 90 MINUTES”, and May 7th, Meg Lewis will be out guest (register here), another HTML workshop later this month with web hosting walkthrough.
