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REPLAY: Break Up 💔 With Social Media

A recording from Seth Werkheiser's live video

Thank you Valerie Parizeault, Brie-Anna Willey, Leanne Phillips, mary beth kaplan🪶, Sarah Scull, and many others for tuning into my live video!

On today’s casual stream on this fine Friday afternoon, I had some thoughts:

STOP YELLING AT CIRCUIT BOARDS! The algorithm isn’t your friend or your enemy, it’s just dumb code. Stop waiting for it to show you cool things and find fill your life with rad people who tell you about cool stuff!

THE “READS” TAB IS A CHEAT CODE. Click through someone’s Substack profile and browse who they’re subscribed to. Infinite discovery without a single algorithm involved.

EMAIL ISN’T YOUR ONLY DISTRIBUTION CHANNEL. Hey, that’s what Hamish says! Learn about RSS, YouTube, a simple voice note podcast - multiple ways to reach people even more directly than email.

KNOW WHAT YOUR CREATIVE FRIENDS ARE DOING so you can talk about them with your other creative friends! A common theme today, as human curation beats algorithmic curation every time.

LET PEOPLE HEAR YOUR VOICE. In an age of AI text, your actual voice is the differentiator (even without a fancy microphone).

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