MAKE YOUR FANS FEEL SOMETHING
Double down on real conversations with the people who love what you do
Harriet JW’s clients are doing unconventional things to get their songs heard (via LinkedIn):
My buddy
got me listening to WORRIERS.Not because of a song, or a music video, but because Lauren Denitzio replied to a comment or two on TikTok.
Dino (he writes Skateboarding on their Altar) has seen it all, so when he tells me something like this, I listen.
I’m a fan now, and maybe a few people reading this will go see WORRIERS on tour, or listen to the new album ‘Trust Your Gut.’
Don’t get stuck playing the “GET A MILLION NEW FANS” slot machine, dumping a bucket of pennies onto social media, and playing it safe with mullet marketing.
Commit to some dialogue with your fans a few times a week at least.
Does it scale?
Fuck scale, make your fans feel something.
When’s the last time an artist made you feel something?
Let me know in the comments, or reply to this email!
ALSO:
In the war against social media algorithms, you’re going to have to engage in some hand to hand combat.
From ‘FIGHT FOR THOSE EMAILS’
Here’s the slowest, least-scalable way to grow your email list - “just ask, man.” Ask to be on a podcast.
Offer to write a cool feature for someone’s site that you like.
From ‘THE COUNTERINTUITIVE PATH TO GROWING YOUR EMAIL LIST - JUST ASK’
I’m Seth Werkheiser. I want to help you reach your fans with an email newsletter.
Support this work and buy me an album from my Bandcamp wishlist, become a paid subscriber, or let’s see if we can work together.
Email: seth@closemondays.com
Web: closemondays.com
I bring the thunder.