LET'S GET BACK TO THE REAL WORK

Next SOCIAL MEDIA ESCAPE CLUB announced, too.

The SOCIAL MEDIA ESCAPE CLUB is where a few of us get together on a Zoom call to talk about, well… escaping social media.

It’s scary, of course, because we’ve all been doing it awhile, and we see other people doing it. Like, we literally see people doing it - they’re posting videos and photos from the studio, from stage, from back stage and side stage, from meet and greets, from flea markets, and truck stops.

We all bought into the story that if we’re online enough, posting and engaging, more people will find us, and then we’ll catch that big break.

But the whole thing is falling apart.

Substack recently wrote, “at the start of the year, Twitter on average drove less than 3% of all views across Substack. Today, it accounts for less than 2%.”

I wonder how much traffic Twitter drives to Bandcamp or Spotify?

All these social media platforms profit by keeping you on their site. None of them exist to send you free traffic. And none of it is free, anyways, because we’re all paying with our time and that shit is always running out.

All that time on socials that could be spent writing, recording, mixing, crafting, learning, spending time with friends, being fully engaged with the world around us.

That’s why I’m such a big proponent of the email newsletter.
Of your newsletter. It’s your direct line of communication to your biggest fans.

You can write a newsletter every week, and it’ll do the job, letting your fans know about your latest work, your new projects.

If they miss last week’s newsletter, they’ll get the next one.

Like Professor Pizza of Axe Slasher said in one of our SOCIAL MEDIA ESCAPE CLUB hangs, “why should I give my best material to Twitter?”

Text memes to your friends.
Call an old pal.
Go to that art opening.
Update your website.
Send a newsletter week.

Then we get back to the real work.