LET'S DO BETTER THAN VINYL MOCK UPS
Your face, your art, your magic beats graphic design templates every time
Hi, I’m Seth and HEAVY METAL EMAIL is on a summer schedule, posting once per week.
We’re all uploading video to social media, then sending out email newsletters with vinyl mock ups.
If you don’t know what I mean by vinyl mock ups, I mean stuff like this:
I get it - there’s definitely a place for that (like your online store), and for some of you with 10,000+ email subscribers it does the job, but this takes me back to my idea of mullet marketing.
Your social media is fresh videos!
IG stories are fun and spontaneous!
Your Twitter takes are sassy and smart!
Your feeds are bursting with amazing concert photos!
Then your email newsletter is… an image of a record.
How boring.
This isn’t even a matter of budget or time - you already have the images and videos uploaded to social media, and they’re sitting there unseen by (sometimes) 70% of your fans - fun!
Host your videos somewhere like YouTube or Vimeo. Use WordPress? Upload right to your site with VideoPress. Use SquareSpace? You can upload 30 minutes of video direct to your site. Upload videos direct to Substack.
THEN, screen shot your video for your next newsletter, and link to YOUR SITE.
Your website, the place where you sell concert tickets, vinyl, shirts, and all your other products that your fans like to buy.
More people to your website means more people buy things.
I’m not even good at math, and I know it works.
Getting 10 people to your site might not lead to many sales.
But get 100 people to your site, and see what happens.
Instead of sending 1,000 fans to YouTube to watch a video, or a DSP to stream a song, put your best material on your site and include a link - your fans will click it!
Confused? Questions? Got doubts? Email me: seth@closemondays.com
IN CASE YOU MISSED IT:
Here’s some stuff I’ve written since I started HEAVY METAL EMAIL back in 2021:
Tease stuff on social media.
Put more of the exciting stuff on your website.
The stuff that fans won’t want to miss.
Let people sign up to get notified when you post new stuff.
From GIVE YOUR FANS A REASON TO VISIT YOUR WEBSITE
That means 6% of their total social media audience saw these posts.
Which means 94% of their audience on social media had no idea about the 13th birthday of ‘Mechanize.’
From LOST IN THE SHADOWS: EVERYONE IS STRUGGLING ON SOCIAL MEDIA
“Remember, not everyone who follows you on social media will see every post. Hell, people who subscribe to your email newsletter won’t open every email, either.
Re-purposing the content you’ve already posted means less time thinking about your next email newsletter, and gives you a jump on the creative process.”
Hi, I’m Seth Werkheiser (the guy in yellow glasses) and I help creative folks (not just metal heads) reach their fans.
Your support is always appreciated.
Become a paid subscriber at $6/mo, or $60 per year.
Buy me a coffee via Ko-Fi, Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal - it’s iced coffee season!
Support a band and buy an album from my Bandcamp Wishlist
Want to work on something together? Got questions? Shoot me an email: seth@closemondays.com