It's time to do whatever we want

Let's stop waiting for tech-bros to save us and do the work ourselves

Peter Kirn at Create Digital Media talks about SoundCloud and Bandcamp, and how they’re devolving into money machines for corporate shareholders.

“It’s a simultaneous reminder that we need to build something new, maybe this time not for the investors, but for the eu-IVs – for each other.”

Let’s stop waiting for the next publication or platform to save us. The fix isn’t waiting for tech bros to share a tenth of a penny more in streaming payouts – the power is with people reading newsletters and creating websites.

“Yeah, but Seth, these things cost money!”

Well, buy a domain name or wait by the phone for the next big platform - I turn 50 soon and I ain’t got time to wait.

The mass scale of social media was a mirage and we all fell for it. Going viral is the draw to get you in the casino, and you pay with hours of your precious life feeding the social monster for your chance at 12 likes.

Let’s start using the internet as a tool to find our freaks and build our communities. Make things and launch projects.

Make the weird shit you want to see in the world, and don’t just do it for likes or shares - reach out to the other weird shit people and start conversations.

It’s like we’re meeting at the mall food court - find your fellow weirdos and then get the hell out. Go to the record store downtown, go to a friend’s house and watch skate videos, hang out at a park - these are all the things social media platforms are afraid of.

Are we replacing Pitchfork tomorrow? No.

Will another site become the new Bandcamp?

Probably not.

But why have we become compliant little pawns in all this?

Are we so powerless to change the current situation that we sit back and hope somebody else fixes everything?

And then what? That person will sell the company to a Nabisco+Tide hedge fund subsidiary, and we’ll be back where we started.

Maybe centralized kingdoms of power and influence aren’t the answer.

Local music scenes seem to get along without local press, huh?

Gallery openings keep happening with zero coverage from local media.

I’ve seen individuals host creative Zoom sessions with 45+ people spanning several time zones.

I see artists speaking directly with their fans with reliable email lists, selling tickets and albums in the process.

Now imagine if all these pockets of culture and art and magic started organizing and working together.

:: LIKES LIKES AND MORE LIKES ::

Since we’re on social media less, we need to share the work of other artists and creative individuals in spaces like this. Enjoy.

“Today I hand my life to the mystery and say listen - I am filled with fear but I am also filled with a deep knowing that you haven’t let me down yet.”

Cody Cook-Parrott

“We’ll survive however we have to. We’ll continue writing about art. What I know now, that I didn’t then, is that fun and games are the entire point — the way we weather a world that’s largely indifferent to our joy.”

Linnie Greene in ‘The Official Pitchfork Obituary‘ at Byline

“My goal with my content is to teach people how to use technology to pursue their best lives. Technology can help if used wisely. Social media works against that goal. If, as a society, we’re starting to think about ways to put some constraints on social media, sign me up.”

David Sparks

“If not Pitchfork, with more daily visitors than Vogue or Vanity Fair or the New Yorker – or GQ – then who in music journalism can possibly thrive in this economic environment. And if no one can… then all we’ll have left are streaming platforms, their algorithms, and the atomized consumer behavior they push on us. A self-checkout counter for music, with a scanner going beep – beep – beep –”

Damon Krukowski, who writes DADA DRUMMER ALMANACH

“Large parasocial platforms transformed the internet into a hostile and impersonal place. They feed our FOMO to keep us clicking. They exaggerate our differences for “engagement”. They create engines for stardom to keep us creeping. They bait us into nutritionless and sensationalist content. Humanity cannot subsist on hype alone.”

Taylor from Potato.cheap

---

I’m Seth Werkheiser. You can support my writing by becoming a paid subscriber (click for more info). Write me, fight me: hey@sethw.xyz