INSTAGRAM REEL OVERLOAD, WISHING FOR ORGANIC REACH, AND TIKTOK'S HOUSE MONEY
Good luck reaching your fans on social media in 2023!
➡️ Look, it’s not you, it’s… the algorithm. More ammo to speed along your Social Media Escape Plan.
The bit below is from Ryan Broderick who writes
, and he’s more plugged into the internet than you or me:Catturd has been shadowbanned by the new Twitter algorithm. Luckily, Elon Musk is taking time away from his many lawsuits and looming bankruptcies to look into it. We have to stan. I will say this, like Catturd, Twitter engagement for me is also gone. It has also affected Garbage Day traffic, but in ways I don’t totally understand just yet. But it does seem like my conversions to paid subscribers have essentially flatlined since the algorithmic feed was switched on.
➡️ Yep. My Linktree traffic is at the same amount of views, but clicks are up from 29 to 33, about a 14% increase.
My “link in bio” strategy has sent me about 10-17 clicks here to HEAVY METAL EMAIL, and led to two sign ups. Alas, I’ve gotten 36 sign ups from direct traffic and the Substack network, so whatever… social media is dead to me.
➡️ Speaking of a different
, they’ve got a great interview with Senior Social Media Manager at the Washington State Department of Natural Resources Rachel Terlep, with lots of insights and gems like this:When a tweet starts to blow up, and we slide a landing page link in one of the replies, we see 900 link clicks where we used to see 50.
Sure, you need a Tweet to “blow up” first, of course, and they have a full time staff to implement such tactics, but it’s a pretty neat idea. Read more about their “venus flytrap strategy” right now.
➡️ Jim Merk (brand director at Eyebuydirect), when talking about Instagram in 2023, “we just want to know that the content that we build and create is going to be shown to our followers, organically. I think that’s the wish of everybody.” Keep on wishing!
➡️ Love this post from Lauren Nicholas from Big Spaceship:
No magical number of hashtags or carousel frames is going to spark engagement. There’s no time to post that all of a sudden will make people see your content who weren’t going to see it before.
Social is algorithmically driven. And more and more, that algorithm is reading to how people react to your content. Especially on TikTok, the first few people who see your video decide its fate. If it causes them to stop, watch, engage or share — you’re off to the races. If it is something they swipe right past — that’s that on that.
Music is magic. Photography. Writing. Painting. Managing. It’s all magic.
And if you’re posting on socials and sending out emails, you’re working with magic too, friends. Keep it up.
➡️ Facebook might lift their Trump ban (Twitter,too?), while also sort of letting US border militia groups use their service to attract new members.
➡️ Twitter killed third party apps last week with no heads up, while “physical attacks in US have tracked with Twitter spikes in some categories of hate speech.”
➡️ “I think we were overfocused on video in 2022 and pushed ranking too far and basically showed too many videos and not enough photos,” said Instagram head Adam Mosseri.
➡️ Oh, all your hardwork on growing your TikTok channel? Eh, “TikTok confirms that its own employees can decide what goes viral.”