I MISSPELLED THE CLIENT'S NAME
You won't believe what happened next
A few years back I sent out a company-wide email for a client. After I hit send, a few emails came in.
I spelled the company’s name wrong in the FROM field.
I didn’t get fired, chewed out, no one unsubscribed. Life went on.
Was I bummed? Absolutely.
But it’s a learning experience. Every show you play, ever release you put out, and every email you send - each time there’s the possibility of royally fucking up.
And fucking up is how we get better.
If you’re a photographer, you tried some different settings, then learned what to use under different conditions.
If you’re a designer, you might be more happy with your recent work than the first few pieces you delivered.
Tattoo artists, producers, guitarists, song writers, editors - we are all where we’re at right now by learning from our earlier work and the mistakes we made.
I bring this up because I keep hearing about this fear of UNSUBSCRIBES.
Unless you’re losing DOZENS of subscribers per email, don’t sweat it.
Stop fretting over the eight people that unsubscribed, and pay attention to the 100+ that clicked a link to your new offering.
“Unsubscribes are not personal, but they’re beneficial to both the subscriber and you. If someone doesn’t want to be on your email list, you don’t want them there. Having people on your list who don’t actually want to be there is guaranteed to damage your deliverability, ultimately hurting your ability to reach those people who do want to be on your list,” says Alyssa Dulin at ConvertKit.
If people ain’t opening your email, that can damage your “deliverability.” Enough damage, and your emails might end up in SPAM folders, or the Promotions tab in GMail.
Don’t worry about unsubscribes. Let ‘em go.
Don’t worry about unfollows on Twitter or Facebook.
Don’t figure out - find out what works for you and your fans.
It’s a never-ending discovery, and you’ll get there quicker if you just keep your head down and keep in touch with your fans directly via you email list.
YOU STILL DON’T HAVE AN EMAIL LIST?
Algorithms limit your reach. Platforms can suspend your account at any time. Make sure you’re able to reach your fans directly with an email list!
Your 2022 is going to be a bloodbath if you rely 100% on socials to keep in touch with your fans. Especially if you lose access to any of your social accounts.
It pains me that so many bands, brands, artists, and creative individuals are losing touch with their audience. If you’re lucky you’re reaching 5% of your fans.
Questions? Looking for someone to manage your email campaigns? Reply to this email and let’s talk!
So good. I recently had some unsubscribes that bummed me out but then I thought - hey, those people probably don't deserve to get my email anyway! when we value what we do and what we put out into the world it's like well - their loss! And yes, mistakes=human. Thank you, Seth!