Grow your email list with the right people

The right message to the right person at the right time is all you need

A client who has worked with some wonderful people is building an email list from scratch.

Typically this could mean sending a boring email to “all your contacts” saying, “hey, I have a newsletter, please subscribe.”

Instead, I suggested they think of the amazing people they worked with throughout the years, and think of all those stories you shared, and the memories you’ve made. They’ve got to have dozens of those stories to write, right?

So write that post, with that one person in mind. Once published, send that person a link to the piece.

Maybe they subscribe, or at least reply and you two catch up, and who knows where that leads?

It’s not always about getting 100 new subscribers. Sometimes the right message to the right person at the right time is all you need.

Also, if you’re tired of those (ahem) “new thread from” email notifications from Substack:

//SETH

◼️ Let’s work together via email. Send some backstory and some questions and links here: hello@socialmediaescape.club

I’ll get back to you within a day or so (Mon-Thurs). If my reply resonates, they’ll be a payment link to book more. Get more info here.

◼️ P.S.Ditch Gmail and switch to Fastmail: get a free 30-day trial and 10% off your first year here (affiliate link).