GIVE YOUR FANS A REASON TO VISIT YOUR WEBSITE

YOU'RE COOL, SO MAKE YOUR WEBSITE JUST AS COOL

☕️ If you dig HEAVY METAL EMAIL, consider upgrading to a paid subscription, buy me a coffee via Ko-Fi, Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal, and / or buy me an album from my Bandcamp Wishlist.

P.S. I’ll be in Brooklyn NYC on Friday, Feb 24th - let’s get coffee.

-SETH WERKHEISER

Photo by Brett Sayles

As I said back on Feb 11th, “this week music sites will post their ‘favorite metal songs about love’ and ‘Top 30 metal songs about broken hearts,’ so why not create the same sort of post on your own site?”

NAILED IT:

See, people still visit websites.

Maybe not your website, but that’s because your website hasn’t been updated in four months and probably loads sideways on mobile.

But hey - websites are cheaper and easier to make than ever, and you don’t need to reinvent the wheel when it comes to band websites.

Seth, how does this relate to email lists?

Just like you don’t propose on a first date, you don’t usually get someone’s email address on the first visit either.

Especially if your website is boring.

Put some interesting stuff on your website, then eventually (hopefully) someone gives you their email address.

Load your site with exciting content like behind the scenes photos, stories from the road, a glimpse into the song-writing process.

You do know you’re already doing this right?

Those are all the things you share on social media every day that probably 90%+ of your followers never see (like how 94% of Fear Factory’s audience didn’t see their recent social media posts about an album anniversary).

Tease stuff on social media.
Put more of the exciting stuff on your website.
The stuff that fans won’t want to miss.
Let people sign up to get notified when you post new stuff.

As time rolls on, it will get harder to connect with your fans through social media.

The Metal Tris 🤘 @themetaltris

I honestly don't know if I want to be on Twitter any more. Do you guys ever think, I can't ever see posts from people I actually care about and it's just ads or 'stuff we think you would like' style posts?

Set up an email list. Repurpose your social media content. Send emails that people want to read. Send updates to your fans who are probably missing most everything you post on social media anyways.

Figure out your Social Media Escape Plan today, because these platforms can disappear tomorrow.

LISTEN UP

From 2021, this EP from BORU is a brooding and powerful creation.

Email me: seth@heavymetal.email

-SETH WERKHEISER