FOUR THE WEEKEND: SAFEGUARD YOUR SOCIALS
You prepared for when you get locked out of an account?
In bummer news from earlier this week; the band Elder had their Facebook account hacked:
A commenter asked if they had Two-Factor Authentication turned on, and the band said they did, but an “external ad account that was hacked that had admin privileges did not have it enabled.”
🚨 Got an external ad account hooked up to your socials? Check your shit! 🚨
As I wrote last year (from ‘WHAT'S YOUR SOCIAL MEDIA LOCK OUT PLAN?):
Your 2022 is going to be a bloodbath if you rely 100% on socials to keep in touch with your fans. Especially if you lose access to any of your social accounts.
It pains me that so many bands, brands, artists, and creative individuals are losing touch with their audience. If you’re lucky you’re reaching 5% of your fans.
That means if you have 3,000 followers, 150 of them will see your next post.
So heck yes, being able to tell one social media audience that another social media channel has been hijacked is good and all, but these are still rented spaces, and you’re reaching a fraction of your audience, so most of your fans will still be in dark.
So here we go, here are your FOUR THE WEEKEND tasks:
Double check and make sure you set up 2FA for Twitter, Facebook, Instagram, and YouTube, and just about every other service that is critical to your operation.
Start an email list, or dust off your old one.
Figure out the URL that you can post on socials that’ll let people subscribe to your email list (also called a “landing page”).
Buy this damn Elder record, for real.
QUICK BITS:
“Just because digital marketing is largely fleeting, it doesn’t mean you shouldn’t sweat the details when it comes to copywriting, design, conversion, and automation.
It’s the old “dress for the job you want, not the job you have” adage.”
From Andrew Donovan’s newsletter ‘Thanks For Unsubscribing.’
“So I started doing long-form stuff, and like any other YouTube person who’s been at this for a while will tell you, sometimes it does well, and the algorithm, for whatever reason, turned in my favor around three years in, and I got like 40,000 subscribers in the course of two months, and I hit 100,000 subscribers. That was super cool. Then it slowed down for a while…”
Neat interview with the Samurai Guitarist about his journey to a million subscribers.
GOOD TWEETS:
Does the Oreo cookies social team just Tweet out, “hey, we’re available at your local Target?” Heck no! Meanwhile, rock and roll is 10,000 times more awesome than junk food and we’re just posting links to streaming services.
If you won’t listen to me, listen to Vince from Metal Blade (great thread, too, about monetization on YouTube).
All my writing will be free and open to everyone, but you can subscribe at $10/mo here on Substack to support this work.
☕️ You can buy me a coffee via Ko-Fi, Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal.