FOUR THE WEEKEND: NOT EVERYONE SAW YOUR DEALS

Algorithms be damned - keep telling your fans about your holiday specials

Photo by Karolina Grabowska

It’s a big holiday weekend and we’re all busy watching the holiday orders pour, right? Right!!?

If that didn’t happen - don’t sweat it. There’s lot of people, and lots more opportunity. Heck, people probably missed 70% of the posts on social media in the past week, so you’ve still got time.

“Your most die-hard fans are busy, and missed your last two (or three) emails,” I said in ‘IT'S OKAY TO REPEAT YOURSELF.’

Chance are a lot of people don’t know about your big holiday specials. So post ‘em again, at different times of the day. Send your emails at night, or early morning.

Your FOUR THE WEEKEND assignments, due Monday of course.

1. Re-make some holiday assets. Create a ‘BEST SELLER’ design, or ‘ALMOST SOLD OUT’ ads. Make a video (see below).

2. Treat email newsletter subscribers different. I saw a small guitar pedal maker send out a 20% discount to their email subscribers, while everyone else gets 15% off. Make signing up for your email list valuable!

3. Be absurd. Cards Against Humanity dug a hole one year, and raised over $100,000. I’m sure plenty of artists have done ridiculous things over the years, but now it’s your turn.

4. Cool, you asked your social media followers to subscribe to your email list. Once. In August. Set a reminder to do it again and again every few days.

Brethren Design Co.

Brethren Design Co. are a design firm, and they sell fonts, too. Me? I don’t need fonts, but their ad was fun enough to share, and now I bet someone on this email list who needs fonts might just check it out. That’s how this shit works, friends!

Since half of HEAVY METAL EMAIL is about the social media part of “online marketing,” I figured I’d try to include some more articles on the subject, as things seem to change from day to day, and you might have missed something if you blinked.

Facebook:

• The long, lonely wait to recover a hacked Facebook account

• Fake Facebook and Instagram accounts promoting US interests had ties to US military, Meta says

Twitter:

• Musk tweeted a photo of Twitter merch seemingly mocking 'Stay Woke' apparel supporting Ferguson protests and BLM

• Elon Musk just decided to bring the worst people on the internet back to Twitter

TikTok:

• The FBI alleges TikTok poses national security concerns

• Meet the indie musicians who are making a living on TikTok

Instagram:

• Photographers rejoice! Instagram algorithm to favor photos and reels equally

• Has your Instagram been cloned yet? Inside the rise of social media identity theft (and what to do about it)

LISTEN UP

Blackened death metal from Pittsburgh, PA:

Great doomgaze from Finland:

Got questions about building your own Social Media Escape Plan? Hit reply and let’s do stuff.

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P.S. it’s November of 2022, and it’s time to stop trying to put links in your Instagram captions.