FOUR THE WEEKEND: NO ONE KNOWS WHAT YOU'RE DOING
Get busy telling your best stories to your devoted fans
Hello, it is me, Seth Werkheiser.
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I had a wonderful chat with Laura Kidd, an independent artist whose recent album ‘Obey Robots’ hit #14 on the UK charts. Part of what made that possible was from building a 10,000 person email list since 2009 - watch the video to find out more!
One thing we discuss is how we share what we do on socials, and people still have no idea what we’re doing.
I spoke about my Goodnight, Metal Friend mix series here before. Been doing it since 2020, and sharing on Twitter and Instagram - just like you’re supposed to, right?
So I was out with some friends recently, and mentioned Goodnight, Metal Friend, and my one friend - WHO FOLLOWS ME ON INSTAGRAM - was like, “what’s that?”
They had no idea.
“It’s almost like everyone else has their own life, isn’t it,” said Laura in this clip, “and they’re all really busy with their own thoughts, so when I share mine I’m not actually intruding as much as I might feel like I am.”
Keep posting about your new music. Your new projects. Your new services. It’s likely 80% of your fans don’t see those posts anyways.
So be sure to promote your website and newsletter while you still can, before the whole social media house of cards comes tumbling down.
FOUR THE WEEKEND TASKS
Due by Monday.
I’m hosting a SOCIAL MEDIA ESCAPE CLUB Zoom meeting tomorrow, Saturday, April 8th at 12pm ET (FREE). I know it’s short notice, but it’s just a test run, and I’m planning on doing more. If you’d like to attend, reply / email me (seth@heavymetal.email) and I’ll send you an invite.
Remember - you’re not just a “content creator,” you’re driving culture. Don’t be afraid to get grand with your stories, your mission, your message. Subject lines, websites, new songs, new products - all secondary to who you are, and what you’re about.
Consider repurposing some videos you post on social media and uploading to your YouTube channel. Why? Because “YouTube is the second-largest search engine in the world.” There’s a whole world outside of social media that searching for what you do.
Start thinking outside of the social media world for all your marketing - think collaboration, partnering with media outlets, starting projects that do good in the world.
LISTEN UP
This isn’t metal at all, but to me Carmen Jaci’s ‘Happy Child’ is pure delight and joy and whimsy, and that’s enough for me.
Get in touch, ask me questions: seth@closemondays.com
-Seth