BUY, ORDER, CLICK
No magic, just business.
Hi, I’m Seth and I’m on a summer schedule with HEAVY METAL EMAIL.
We’re all busy, so trying to process three newsletters a week is tough when we’re all itching to get away to the beach, the mountains, or a weekend festival.
That said - hoping each newsletter is easy to digest, and helps you reach your fans. Onward!
Since I’ve left Twitter and deleted Instagram from my phone, I’ve been missing some stuff.
I still see things (friends send me links, or I find stuff from my day job duties), but damn, everyone is still mullet marketing.
I saw some amazing photos of bands killing it at Download Festival. Then I go to their website, and see album art and YouTube embeds.
I see bands hyping their new album, re-sharing all the cool DSP playlist adds, the heartfelt thanks to media outlets, and the fans. Long, finely crafted Instagram captions paired with inspiring photos!
Get pumped!
Then I get their email newsletter and it’s just album mock ups and a BUY button.
No magic, just business.
Not all your fans follow you on every social network. And even if they do, only a small percentage are going to see your posts.
“Don’t spend all your effort on the “billboard,” then neglect your own establishment.”
Put your best stuff on your website.
Put it in your email newsletters.
Remember - when someone buys a record, or a concert ticket, a receipt gets sent to their email account.
And every smart phone comes with an email app pre-installed.
You can write an email directly to your fans. Your customers. Your biggest supporters.
Your website could look like a full page magazine spread with big photos and YOUR branding all over it.
Instead it’s low effort, so-easy-an-intern-could-send-it “email blasts.”
Like Seth Godin says, the problem with the race to the bottom is you just might win.
IN CASE YOU MISSED IT:
“If you saw a 30% dip in sales, or 30% less people showing up at your events, you’d notice.
Right now - today - is the time to think about your Social Media Escape Plan,”
From WHO GOES UP IN SMOKE FIRST?
Remember, people get paid lots of money to keep you on their platform. They are incentivized to show you LIKES and BEEPS and REPLIES, all while throttling who actually sees your posts.
Maybe just spend one hour a day on socials.
Then send an email once a week using the things you posted on social media throughout the week.
From RE-USE SOCIAL PHOTOS IN YOUR NEXT NEWSLETTER.
We are at war, and our mission is to reach our fans without appeasing algorithms, making dance videos, or hopping from one new social media platform to the next. No.
So, the next time you’re thinking about posting something to get your fans talking, figure out a way to get those fans subscribed.
From 25 THINGS TO SAY TO GET PEOPLE ON YOUR EMAIL LIST.
Hi, I’m Seth Werkheiser (that’s me above!) and I just wanna help creative folks reach their fans.
Your support is always appreciated.
Become a paid subscriber at $6/mo, or $60 per year.
Buy me a coffee via Ko-Fi, Venmo (@Seth-Werkheiser), Cash App ($ethwerkheiser), or PayPal.
Support a band and buy an album from my Bandcamp Wishlist
Want to work on something together? Got questions? Shoot me an email (please note the new email address): seth@closemondays.com