As our inbox slows and the Slack channels go quiet, we reflect.
From Seth Godin:
When we’re in the middle of a project, it’s easy to imagine that it’s not going to be around for decades. But every project opens doors, for you and for the people you build it for. It doesn’t matter if it works for everyone, if it’s a worldwide bestseller or on the front page.
Oceans are made of drops.
All the work we’ve been doing is foundational. Skills and knowledge we gain from working on various projects add up over the years.
I worked on my first music blog for seven years before it led to starting Noisecreep for AOL Music.
I sent 1000+ nightly email newsletters for my Skulltoaster metal trivia project and now I work mostly in email marketing.
Now I share 20+ years of all that experience in these newsletters, and hope that it helps you along your creative journey.
If you’ve got a piece of wisdom from your journey that you’d like to share with almost 250 artists and industry folk that signed up for an email newsletter about email marketing in the heavy metal world (thank you), hit reply, leave a comment, send me an email, or stop by the subscribe chat, and maybe I’ll put it in an upcoming email.
I’ll go first: I had just gotten admonished for a typo on our homepage by a managing editor, and when they walked away this photo editor said to me, “relax, we’re not saving lives.”
I get it - we all hate the fuck ups, but we’re not transporting human hearts or top secret documents.
Good luck, friends, we’re all counting on you.
BITS AND BOPS
12:32pm: Follow me on Blempus. This looks like it's going to be the one folks. We're going to Blempus
12:34pm: It appears that Blempus uses your phone app to dial 911 if you attempt to upload a profile photo
From @drewtoothpaste
“Maybe don’t go spend your Thanksgiving with a bunch of racists and you won’t be so stressed out about it?”
From Mike Monteiro
“twitter is falling apart!” damn
“but great news here are fourteen other social media platforms for you to join, post content, and try to rebuild a following on!” oh
From @byelacey
LISTEN UP
Subject line obviously inspired by this banger from Snapcase.
This album is an absolute brain melter and totally not appropriate for Thanksgiving meal prep.
Got questions about email marketing? Need help with your Social Media Escape plan? Hit reply and let’s talk.
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