AN EMAIL I LIKE: THIS WEEK IN BURGER WORLD

Good text builds trust, trust leads to good things

I get a lot of bad marketing emails via Square, but the marketing emails I get from Bad Luck Burger Club in Nashville, TN are great.

It’s bold. It’s bright. The logo screams in your face. Love that. It works exactly within the limitation of using Square as an email marketing platform.

The copy-writing matches their brand so well, too:

✅ The Intergalactic Rolling Church of the Burg (aka our food truck)

✅ Also, when you park at the market, don’t park in the dang bike lane!

✅ Party on, Burger out.

Most marketing emails are just blocks of things for sale, but Bad Luck gets away with it because the top half was written by people – you can’t get an intern or AI to write that well.

Like, there’s a difference between greeting your customer with a hearty “hello, how ya doing today?!” and “so how many burgers ya want?”

I’ve eaten several of their burgers, all in one week at Furnce Fest in 2023, and they’re fucking amazing.

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I’m Seth Werkheiser. You can support my writing by becoming a paid subscriber (click for more info). If you’re a free subscriber, you can DM here on Substack: