40% OF THE BANDS PLAYING FURNACE FEST HAVE AN EMAIL LIST
Just over half have a website, too
Of the 90 bands playing Furnace Fest later this week:
46 bands have a website (51%)
23 bands don’t have a website, but use a “Link In Bio” service (25%)
36 bands have an email newsletter (40%)
21 bands have no website, and no email list, but most aren’t full-time bands anymore, so that makes sense.
(Here’s my Google Sheet with all the data - nerdy, I know)
Of the 36 bands with a newsletter, just three sent me a solid “Welcome Email,” while the others were plain confirmation emails.
As I wrote in ‘PUT YOUR WELCOME EMAIL TO WORK,’ your welcome email can help you make money:
A link to your store, maybe with a discount code
Your website, or the tour dates section
Your Patreon - some of your biggest fans might not even know you have one!
Your Bandcamp / Spotify / Apple Music pages
Your latest video on YouTube
Should you have a website? Probably.
Should you have an email list? Hell yes.
Both are pretty easy to set up these days,
As I wrote in ‘YOUR NEXT NEWSLETTER IS ALREADY WRITTEN,’ you can re-purpose your social media posts into weekly newsletters, especially since most of your followers don’t even see your content because of algorithms.
Add some more photos, a little bit of text, and you’ll make your fans who don’t spend six hours a day on social media very happy.
Draw some inspiration from the bands playing Furnace Fest this year; check out their websites, subscribe to some newsletters, and let’s make sure you’re reaching more of your fans in 2024.
What’s stopping you from setting up a website, or starting a newsletter? Leave a comment and we’ll figure this out.
OTHER THINGS I WROTE:
Who will love seeing our email pop up in their inbox?
Fans, right? People who enjoy what we write, what we do, the songs we play, the products we ship, the podcasts we produce.
So if you “clearly communicate” that, you’ll have “people on the list will be happy to be on the list.”
This means you can finally stop worrying about being spammy.
From ‘DON'T SEND UNWANTED EMAILS’
“Do you remember when those cowboys got us back on the road when our van broke down?” - that’s for everyone! I want my van-repairing cowboys!
From ‘DO YOU WANT FREE DONUTS?’
Are you a grizzled road dog? Come on - you’ve got stories; TELL THEM. Write them out, make it a video, make an audio clip with your bandmates.
Sure, you could just drop the tour admat on socials and your email campaign, but everyone does that. An unpaid intern can do that.
But, no one can tell your stories.
From ‘YOUR TOUR ADMATS ARE NICE, BUT YOUR STORIES ARE BETTER’
I’m Seth Werkheiser. I want to help you reach your fans with an email newsletter.
Support this work and buy me an album from my Bandcamp wishlist, or become a paid subscriber.
Email: seth@closemondays.com
Web: closemondays.com
Missed one: https://linktr.ee/TFUtopia (thanks, Ryan)